The rapid development of online media has enriched cultural communication channels ，the "fandom" culture， characterized by the pursuit of stars， has emerged in the era of Internet and has been produced in the form of three-level texts， supplemented by symbolic productivity and declarative productivity to delineate the circles. Standardized communication and ritualized communication constitute the center of the operation of the "fandom" cultural community by deepening the emotional identity of the fans community. The paper takes the perspective of production and dissemination of "fandom" culture to conduct research and finds that "fandom" culture has played a certain positive role in enriching public life and promoting economic development， while also facing difficulties such as collective unconsciousness behind the online data， group loneliness among the revelries， digital laborers despite the emotional support， and the utopian information cocoon room. Therefore， this article focuses on the practical issues of the development of "fandom" culture， explores benign development strategies for it， promotes its healthy evolution through the joint efforts of mainstream culture， institutional supervision， platform idols， and fans in order to extend the "fandom" cultural industrial chain and ensure a healthy and orderly development of the cultural industry.