Abstract:Under the background of national "cultural revitalization" strategy, the cultural industry is in full swing. At the same time, competitiveness of some local cultural industries is not strong enough, and the leading role is limited. Bengbu has a good resources endowment and foundation of jade culture industry, but the price of raw materials, industrial layout, personnel training, industrial support and other factors restricted the pace of development of Bengbu jade industry. Based on analysis of current situation of Bengbu jade cultural industry, and through extensive research and empirical comparison, the authors try to find out some effective solutions to the problems mentioned above in order to promote the development of the jade cultural industry in Bengbu and provide references for other places.