To promote the professional and scientific research ability is an important part of the building of college student counselor teams. In the era of technological specialization, college student counselors should be professionally competent for the ideological and political education of college students as well as for theoretical researches and innovations. In fact, counselors are on specific duty but not professional, which is characterized as lack of discourse power, lack of practical education power and lack of exploration and innovation spirit. These are rooted in the long-term 'traditional influence' in the professional culture, the cross-infection of the practitioners' occupational inertia thinking and the absence of 'pure' academic spirit. Cultivating a positive and healthy professional culture, a professional confidence and sense of responsibility of counselors, and developing a positive and healthy academic ecology, can help to improve counselors' career competitive edge and discourse power.