The college students′ ideological publicity organization is the pacemaker among college students in studying and promoting the innovation achievements on the Party theories. It is an organization for college students′ self-development, self-growth and self-improvement. It is also an important camp for cultivating young Marxists. We should accurately de- termine the new standpoint and new characteristics of the college students′ ideological publicity organization in the new era with " learning, lecturing and researching" as the core and masterstroke and advance their publicity tasks through ways of building a training system, creating a characteristic path and working out evaluation indicators. A long-term educational system for the studying and promoting of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era should be constructed.