With the enhancement of copyright protection awareness and the perfection of systems, video websites step into new development era. Reviewing the development process of video websites, only the one who made fast strategy adjustment could outstand in the fierce competition and win new development opportunity. iQIYI made strategy deployment and adjustment from four aspects including exclusive copyright, homemade content, diversified profits and upgraded technology, thus it being the leader of Network video industry. Only by developing cooperation field, realizing content value-added, enhancing users' experience and transforming strategy mode, can video websites have long-time and healthy development in copyright protection era.