Today, in the reform and opening up and development of market economy, thoughts and ideas of students are diversified. In the face in students' ideological situation, if we neglect the political education in colleges and universities and the principle of combining the material benefits with them, so you can't fulfill the ideological and political education. This principle has important theory and reality basis, in line with Marxist philosophy. But some colleges and universities can't reasonably use the principle of material benefits: there are some: some universities heavy spiritual rarely use material incentives, so we should take measures at once to make the organic combination between ideological education and the principle of material benefits. We should firstly Reasonable use of material principle incentives to prevent abuse, secondly adhere to the principle of ideological and political education is priority, finally to improve the scholarship system. Only with this principle can we achieve the goal.