In recent years, relying on the biggest gas field of china --- Haixiang Gas Field, the realty business of Dazhou developed rapidly, and the new building stood gradually just like mushrooms after rain, which was named for sale in succession. As the identification mark of the houses, the names of the houses play an important role in the market competition. To find the law in which the houses were named, we will take the 189 houses in Dazhou which were built in the recent decade as the objects to study from the linguistic oersoective.