The report of the party＇ s 18th national congress says, ＂Culture is the lifeblood of the race, is the spiritual home of people.＂ As the soul of the human society, culture is the internal driving force and the cohesion to the development of the human society. It＇ s important to improve the cultural identity of the university students for their crisis of the cultural identity to varying degrees, which is caused by their growing euhural background. Therefore, it has become a current issue to know how to guide the university students to face the globalization context with an initiative and conscientious attitude, and then, to construct their own cultural identity rationally.