With the development of science and social progress,advertising has entered every aspect of our lives.Advertising is" well advertised," meaning that it is the link among advertising producers,manufacturers and consumers.Manufacturers advertise their products through advertisement in order to sell,through which consumers choose what they need.If paying attention to,we'll find the tie between the language of advertising and the quality of Chinese.Advertising reflects not only the literacy of the main aduertising body,but also their attitudes,feelings and values.The quality of Chinese includes the ability to read and write,attitudes,feelings and values.The quality of Chinese is also embodied in the language of advertising.