Liangshan Yi Autonomous Prefecture is home to ten key counties to receive assistance in pursuing rural revitalization.. To promote rural revitalization of Liangshan Prefecture is related to the overall work to win the battle against poverty with high quality and achieve a well-off society in an all-round way simultaneously with the whole province and the whole country. In recent years， under the background of the rural revitalization strategy， Yuexi County， as a key assisted county in national rural revitalization， has actively explored a new path for the development of intangible cultural heritage. Puxiong Town realizes the development of local culture and tourism through holding folk activity of "New Taste Festival"， and realizes the revitalization of rural industry through the development of Yi embroidery. Summarizing the experience and measures of Puxiong Town in the assistance and protection of intangible cultural heritage in local rural revitalization can provide important reference samples for other counties （cities） in Liangshan Prefecture and even other rural areas in Southwest China to realize rural revitalization in the future. At the same time， it deeply analyzes the problems existing in the inheritance and protection of the intangible cultural heritage in Puxiong Town， and puts forward corresponding countermeasures and suggestions.