新媒体背景下短视频传播凉山彝族文化研究
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1.西南民族大学新闻传播学院,四川 成都,610051;2.西昌学院教师教育学院,四川 西昌,615013

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Research on Communication of Liangshan Yi Culture by Short Videos Under the Background of New Media
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1.School of Journalism and Communication,Southwest University for Nationalities,Chengdu,Sichuan,610051 China;2.Xichang University,Xichang,Sichuan,615013 China

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    摘要:

    随着信息技术的发展,数字化时代已悄然进入大众生活。传播媒介迭代更新,作为一种新型社交媒体的移动短视频,以简便性、趣味性、碎片化、多感官性与强交互性等特征,迅速被大众接受。新媒体环境下,短视频创作已经成为社会发展的潮流,短视频的创作既可以促进社会文化的发展,也可以限制原有文化的传播。通过分析移动短视频平台的传播特点,剖析其对凉山彝族文化传播带来的问题与影响,并提出相应的策略,探讨这种变化对彝族文化传承与创新性传播具有重要的意义。

    Abstract:

    With the development of information technology,the digital age has quietly entered the public life. As a new type of social media,the mobile short video is quickly accepted by the public with its simplicity,entertainingness,fragmentation,multi-sensuality and strong interactivity. In the new media environment,short video creation has become the trend of social development. Short video creation,on the one hand,can promote the development of social culture; on the other hand,it also limits the spread of original culture. By analyzing the communication characteristics of mobile short video platforms,this paper analyzes their problems and impacts on the communication of Liangshan Yi culture,and puts forward corresponding strategies after sorting out the significance of this change on the inheritance and innovative communication of Yi culture.

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米忠美.新媒体背景下短视频传播凉山彝族文化研究[J].西昌学院学报(社会科学版),2022,34(4):95-99.

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  • 收稿日期:2022-08-29
  • 最后修改日期:2022-10-08
  • 录用日期:2022-10-26
  • 在线发布日期: 2022-12-27