民族地区乡村旅游驱动乡村振兴内在机理与实现路径
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贵阳人文科技学院

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国家社科美丽乡村建设背景下贵州少数民族村寨生态旅游模式研究(19XMZ041)。


Study on the Internal Mechanism of Rural Tourism Promoting Rural Vitalization and Its Realization Approaches in Ethnic Minorit Regions
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Guiyang Institute of Humanities and technology,Guiyang,Guizhou 550025,China

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    摘要:

    乡村旅游是驱动乡村振兴的重要抓手。民族地区乡村旅游资源丰富,开发潜力较大,旅游市场需求旺盛,借助乡村旅游驱动民族地区乡村振兴是当前工作中的重中之重。本文首先探讨乡村旅游驱动乡村振兴的内在机理,深挖乡村旅游与乡村振兴之间的逻辑关系,为理解民族地区乡村旅游在乡村振兴中发挥的作用提供新视角。其次,指出乡村旅游在驱动乡村振兴面临的困境,主要包括:乡村旅游商业化趋势明显、乡村旅游开发不注重生态保护、乡村旅游品牌效应不突出、旅游业从而人员队伍文化素质不高等。基于此,本文提出注重发挥区域特色,挖掘关键元素价值;保护生态环境,筑牢旅游发展根基;构建乡村旅游品牌,提升旅游效益;加强旅游从业人员培训,提升旅游服务水平等,以提升民族地区乡村旅游驱动乡村振兴实施效果,加快推进乡村振兴战略目标的实现。

    Abstract:

    Rural tourism is an important approach to the realization of rural vitalization.Currently the development of rural tourism is the first and foremost task in rural regions since the ethnic areas are home to rich tourist resources,big tourist potentials,and strong tourist markets. In this paper we first discuss the internal mechanism of rural tourism driving rural vitalization,and then explore the in-depth logical relationship between rural tourism and rural vitalization,so as to provide a new perspective for understanding the role of rural tourism in ethnic minority regions in the cause of Rural Vitalization.Then we point out the difficulties in the task of rural tourism driving rural vitalization,which mainly include the obvious commercialization trend of rural tourism,the lack of ecological protection,weak development of rural tourism brands,and poor quality of tourism personnel.In response,we propose the following solutions:to focus on regional characteristics and explore key values of tourism elements; to protect ecological environment and build a solid foundation for tourism development;to develop rural tourism brands and improve tourism benefits;to strengthen the training of tourism personnel and improve tourism services.In so doing we can improve the effect of rural tourism promoting rural vitalization and accelerate the realization of the strategic goal of Rural Vitalization in ethnic minority regions.

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张宏胜,杨尚钊,王砂砂.民族地区乡村旅游驱动乡村振兴内在机理与实现路径[J].西昌学院学报(社会科学版),2023,35(2):33-39.

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  • 收稿日期:2022-08-22
  • 最后修改日期:2022-09-18
  • 录用日期:2023-03-05
  • 在线发布日期: 2023-07-06