In the context of comprehensively promoting rural revitalization，with the transformation and development of the rural economy，the acceleration of population mobility，and the implementation of mechanisms for female empowerment and empowerment，rural women have experienced a transformation from traditional dependents of the family to the role of the main force in rural revitalization at many levels，including family，economic，political and cultural. In the process of this transformation，rural women are faced with conflicts and dilemmas between multiple expected roles，role abilities and role needs，subject role aspirations and traditional social role expectations. The government and society should strengthen policy support in the areas of cultural propaganda，education and training，and public welfare care to stimulate rural women''s endogenous motivation to transform into their new roles and shape new women in the new era.