Recently, there are more and more newly built colleges and the higher education market develops fast. With the enlarging of the education management rights, colleges become the direct body of education management benefit and they bear more social responsibility. It becomes an important research subject for colleges, especially newly built colleges, how to use SWOT analysis to carry out college education planning. This article, beginning from the main tasks which newly built colleges are confronting with, analyzes the positive and negative situations newly built colleges are facing on the basis of SWOT analysis and puts forward some corresponding measures.