Facing the new opportunities for the edition of newspapers and periodicals in building the well-off society roundly,editors should involve the thoughts of advanced culture,the thoughts of Three Representatives and the spirit of the 16th Representatives' Congress of Chinese Communist Party in their editing work,innovate their editing conception,increase their quality and ability constantly,explore actively the new editing thoughts of building the well-off society,edit the new goals of individual general development,realize the increase of individual thought level and operation level,bear the important responsibility for leading social consensus correctly,transmit scientific thoughts and lead frontal scientific theories.