As a newly developed Internet platform with general entertainment and instant interaction, Internet broadcast has taken up nearly half of the Internet flow volume and turned out to be a factor college ideological and political education cannot keep away from. Internet broadcast lowers the barrier to instilling education, quickens ideological and political education’s dissemination and feedback, and enhances its appeal and influence. Ideological and political education should“advance with times, innovate with changing situations and revitalize with new forms”. Its active exploration to the link to online broadcast education is driven by current situations and values. By choosing good platform carriers, innovating contents and forms, and developing links such as brand joint forces to promote the organic integration of ideological and political education with online broadcast, the ideological and political education can face its predicaments and challenges and realize the link values maximally to achieve the win-win goal.