Implementing rural revitalization strategy is a major historical task to build a strong socialist modernization country, and also an important way to strengthen, benefit and enrich agriculture in ethnic minority regions. Social service is one of the key functions of universities. It is especially important for universities in ethnic areas to help rural revitalization in ethnic areas by taking advantage of the geographical location, talent supply, scientific and technological resources and psychological identity. Under the strategic background of rural revitalization, local colleges and universities should give full play to their advantages, create an academic system with optimized structure, promote high-quality services and innovate talent cultivation modes. With the above measures, universities can better serve rural revitalization in ethnic areas.