Curricular ideological and political reform is an important measure to improve the quality of students and imple- ment the fundamental task of " morality education" . Under the background of the new era for education reform, economic and management majors should also strengthen their ideological and political education in professional practice courses. This paper analyzes the path of ideological and political reform of the economic and management professional practice cour- ses and takes the course of Market Investigation and Forecast as an example to introduce the curricular ideological and po- litical theory, the objectives and ideas of reform, the integration of political education elements, value elements, tradition- al Chinese culture, and so on. This article also puts forward measures to improve the teaching effect,such as all people participate in the course:ideological and political education integrate the whole process into the course idedogical and po- litical education,and permeate the course idedogical and political education in an all-round way. so as to realize the inte- gration of knowledge education and ideological and political education of professional practice courses, cultivate high - quality students with both political integrity and professional ability, and provide some reference for the ideological and po- litical teaching of related economic and management professional practice courses.