短视频与传统影视作品的叙事策略比较与创新 ———以抖音为例
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Comparison and Innovation of the Narrative Strategy between Short Video and Traditional Film and TV Works:Take Tik Tok as an Example
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    摘要:

    随着当代数字通信、传媒技术的迅猛发展,跨媒体的传播环境为包括传统影视作品和新兴的短视频在内的叙事艺术 发展带来了前所未有的机遇,由此产生了新的跨媒体、超文本叙事形态。 跨媒体语境下的短视频与传统影视作品相比,产生 了从叙事结构的封闭式结构向开放式结构,从单一线性化叙事到跨媒体的立体化叙事等多元化演变,并呈现出叙事角度多维 化,叙述语态融合杂糅等新特点。 厘清短视频的发展与演变,对融媒体时代视频作品产业发展尤为重要。

    Abstract:

    With the rapid development of contemporary digital communication and media technology, the cross-media com- munication environment has brought unprecedented opportunities for the development of narrative arts, including tradition- al film and television works and emerging short videos, thus giving rise to new cross-media and hypertext narrative forms. Compared with traditional film and television works, short video works in the context of cross-media have evolved from a closed narrative structure to an open narrative structure, from a single linear narrative to a cross-media three-dimensional narrative, showing fresh traits of multi-dimensional narrative perspectives and fused narrative voices. To clarify the devel- opment and evolution of short video works is of particular importance to the development of video industry in the era of fu- sion media.

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陈 卓.短视频与传统影视作品的叙事策略比较与创新 ———以抖音为例[J].西昌学院学报(社会科学版),2021,33(4):101-105.

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  • 在线发布日期: 2022-01-06