County-level media integration has become the focus and hot spot in current media fields, but the development of county-level new media in western regions, particularly in underdeveloped ethnic minority regions, remains in the exploring stage. With Liangshan Prefecture in Sichuan Province as an example, the difficulties and problems with building county-level integration media centers in underdeveloped regions are analyzed, and they are lower-level media integration, shortage of funds and talents, deficient operation modes and platform building technologies, etc. Based on the analyses, this paper offers corresponding solutions to the integration of traditional media and new media in underdeveloped regions.