Abstract:College Ideological and Political Theory Course is the main channel of Ideological and political education of college students. In order to improve the effectiveness of the course, to reinforce the college students' sense of gaining, the paper begins from the affinity and the pertinency of the course, listing four main problems: college students not interested in the course, teaching methods monotonous, lack of integration between the courses, and the student lack of sense of gaining. And it also analyzes the reasons behind the problems: market economy reform and the Internet economy era impact on values; Ideological teachers lacking of the ability to relate the theory to practice; lack of communication between teachers and students, the teaching languages are not infectious or persuasive, and the assessment method is relatively simple. Therefore, it puts forward the countermeasure and the suggestion from six aspects: modernization design, humanistic orientation, situational practice, informational communication, project appraisal and practical effect.