In the traditional farming society of China, visiting friends and relatives in the mass folk activities, festivals, weddings and funerals, bears the social contacts of farmers, and has strong educational and cultural integrative function. The essence of the social bonds in farming is spiritual and cultural ties rather than the economic ties. In recent decades, the rural social pattern has changed significantly. And the farmers are confront with social communication dilemma. One important reason is the fading of mass cultural activities. rural cultural construction should focus on promoting the prosperity of mass cultural activities .