Taking Changsha Malan mountain city cultural and creative industry cluster as an example, this article analyzes the function of“the media capital of the world "- Changsha, and mainly discusses how to effectively construct the Changsha Malan mountain cultural creative clusters, and the rationality and necessity to fully mobilize the government, enterprises and the role of the media to promote the prosperity and integration of cultural industries and the Internet the integration of development, and proposes countermeasures for the construction of Changsha Malan mountain city cultural and creative industry cluster.