The development of emerging cultural industry is becoming more and more important for local economic and social development. In this process, university plays a decisive role in serving local cultural industry. This paper will first illustrate the necessity of university serving local cultural industry. Based on the general profile of cultural industry in Quanzhou, this paper analyzes Quanzhou Normal University's role in serving local cultural industry as a case study and intends to put forward optimizing countermeasures for university to serve local cultural industry.