College students, as younger generation, are valuable human resources and the future builders of the motherland. In addition to learning professional knowledge and skills well, ideological and political work is an important premise and guarantee for college students' grow. With the development of information technology, we-media has been widely used, which has a great impact on college students' ideology, values, psychological and behavioral patterns. The traditional ways for ideological and political work can not meet the new requirements. The ideological and political workers in colleges should grasp the new characteristics of college students in we-media times, change thinking, innovate ideas, create a new situation of ideological and political work