The concept of integrity and value is one of the essences of the socialist core values. First, this paper expounds the connotation of traditional integrity and values, theoretically expounds combination of the traditional integrity values and socialist core value concept, subsequently, sets out the phenomenons of the integrity lack of contemporary college students and analyzes the causes of the phenomenons, finally, puts forward to strengthen the integrity education of contemporary college students from three aspects of teasing hard honesty incentive mechanism, to strengthen the rule constraints; innovating the way of integrity education, to strengthen the integrity moral practice and strengthen the integrity and moral cultivation.