the modern media has become an important way of life of contemporary college students, colleges and universities should strengthen the media literacy education of college students in Ideological and political education, play to the modern media as the advantages of contemporary college students ideological and political education in the new carrier, the initiative in the campus of ideological and political education of modern media position, the innovation of Ideological and political education of college students to enhance ideological and political educators modern media awareness and skills in these areas, enhance the effect of Ideological and political education.