The development of advertising industry in China is facing challenges that break away from the Western model, possessing chinese aesthetics features in works. Chinese ancient literature is an important part of Chinese traditional culture, associated with Chinese classical aesthetics, which can provide reference for them. There are the following three aspects： seeking emotional point that can outstand performance beauty of ＂ the heart as ambition, speak as the poem＂ ; paying attention to the artistic conception creation that can show implicit beauty of ＂gentle and sincere＂ ; quoting and referencing the ancient poetry that can highlight form beauty of ＂the pumping Lijin shoot at Xiang Tan＂ .