Tourist culture is the core competitiveness of tourism, and it is impossible to maintain long-term vitality in tourist attractions where there is a lack of culture. However, the essence of tourism lies in experience and perception. Based on current cuhural development in Qionghai wetlands, the theme on cultural experience in Qionghai wetlands is proposed in this paper to further design diversified projects on cultural experience in Qionghai wetlands, so as to improve tourists＇ experience and promote the tourist culture in the wetlands for the purpose of facilitating the construction of cultural tourism in Qionghai wetlands.