Aesthetic linguistics is one of the disciplines of linguistics. Beauty of speech is focused on a lot when aesthetic linguistics is mentioned. Trademark words are a kind of special speech. People will enjoy those well-designed trademark words very much. This paper is to depict English trademark words＇ speech beauty from following four angles -sounds and rhythms, structure, artistic conception, creativity, which would be beneficial to people＇ s complete understanding of naming, translation and explanation of English trademark words.