The arrival of the new media era,not only makes the work of the Communist Youth League in colleges and universities face severe challenges,but also blends in the new elements and provides a rare opportunity for looking at the new location.The paper analyzes the organizational orientation,functional orientation and cultural orientation of the Communist Youth League in colleges and universities,and points out that in the organizational orientation it should further highlight its mass organization characteristics;In the functional orientation it should emphasize on being around the center and serving the overall situation,namely being around the work center of party and government,around the education and teaching center,around the service educational target and young students’ growing and being successful;And in cultural orientation it should further reflect the value pursuit of"seeking truth from facts",the mental outlook of"full of youthful spirit",and the style image of"diligent study,being good at creating,and willing to devote and practice".