The 3 G network culture construction must be built along with the application of 3 G in colleges and universities campus.Compared with the traditional network culture in colleges and universities,the 3 G network culture has its own unique characteristics and functions.In order to establish the leading role of the socialist core value system and give full play to the standardization of the system and the subjectivity of the teachers and students in colleges and universities,the 3 G network culture construction in colleges and universities should be started with spiritual culture.