Character is the whole nature of each individual behavior.The course of character formation and development is the course to realize individual socialization." Character formation" is in fact the course of forming " self-quality" and " self-behavior".In the environment of family,school and society," example mass"," education mode" and" character mirror" are different from each other.This lead to the difference that the children obtain " character brand" in socialization.According to long-time investigation and behavior study,the author divides " character formation" into: plant-typed " character brand",animal-typed " character brand",traditional " character brand" and ideal " character brand".