Mythologies and legends are fictions, but they are not unfounded. We can find different values and ideas of beauty from those mythologies and legends which are based on different cultures. Modern-day consumers not only want the high quality, but also seek to satisfy their psychological needs. Stories of Bible and Greece are chosen because they are most acceptable to western people. This thesis is aimed at finding out the cultural differences in psychology. Narrative structure, stressed topic, characterization and the extent of melange are essentials. With a view of trends toward the globalization, the analysis will be applied to intercultural marketing in the end.