Ideological and political work of college teachers is an important part of college ideological and political work. To strengthen ideological and political work of teachers is with urgency and necessity. Current ideological and political work of college teachers also faces some practical difficulties, such as focus shifted, single means and methods of work behind postmodern evolution of teachers' personality development, ideological and political work under the guidance of the dominant position of market-based transmutation. Innovation of ideological and political work must be the concept of innovation. Through the mechanism innovation and path optimization, the ideological and political work of the new development is to be promoted, with the young university teachers as the main object, teachers' ethics as the main content, with the effectiveness as the test standard, in web-based positions.