The existence and development of Yi dress industry have close relations with its market.In order to establish and develop Yi dress industry,we must study Yi dress market.At present,Yi dress market is not at its top.So we should make use of the opportunity of the development of western regions.With Yi dress industry's own reform and development,we should take the advantage of cultural tourison and many kinds of measures to open up the market,expand the market,consolidate the market,thus offer the assurance of the market for survival and development of Yi dress cultural industry.