There is no doubt that a brand has an important value for an enterprise. Once some kind of product becomes a brand commodity,it will bring the enterprise more overflow benefit than an unknown or common product. The value of a brand originats from it's capital valueis. It's change will bring more or less currency value directly to the corporate. This value is created by the producer's special labor undoubtedly. At the same time, the value of the brand commodity also originals from markets, that is, the consumer's acknowledge, trust, loyalty. The forming of the brand commodity's value results from the former and the interaction of both sides.