Digital intelligence technology accelerates the transformation of the media industry. The training of media talents in colleges and universities faces problems such as lagging knowledge and technology updates, outdated teaching content, and disconnection between skills training and industry, which leads to insufficient employment adaptability of graduates. Colleges and universities in ethnic areas are restricted by multiple factors, and such problems are more prominent. There are some difficulties in the media major of colleges and universities in some ethnic areas, such as simply copying the training mode, shortage of teachers and structural imbalance, teaching content lagging behind the development of digital intelligence technology, lack of practical training resources, and mismatch between graduates'' ability and local needs. However, it also has the development potential of national policy support, enrichment of characteristic resources in ethnic areas, urgent demand for media talents, easy formation of regional training characteristics, and flexible employment willingness of young people. Colleges and universities in ethnic minority areas should explore ways to form their own professional characteristics and provide media talent support for economic and social development and cultural communication in ethnic minority areas from the aspects of the whole process of mathematical intelligence technology empowerment training, the reform of curriculum assessment methods, the close connection with local development needs, the strengthening of students '' practical skills, the improvement of school-enterprise cooperation mechanism, and the guidance of students to change their employment concepts.