In the era of rapid development of science and technology in the digital age, rural cultural construction is facing new opportunities and challenges. Clearly defining the connotation of digital rural cultural construction is of great strategic significance for the deep integration of digital rural construction and cultural construction, and for promoting it as a systematic project as a whole. Strengthening the construction of digital rural culture has important contemporary value for alleviating the crisis in rural culture inheritance, meeting the growing spiritual and cultural needs of villagers, narrowing down the digital gap between urban and rural areas, and building a Chinese path to modernization of common prosperity for all people. There are still many practical problems in the construction of digital rural culture, such as lagging digital infrastructure, lack of talent team, insufficient development and utilization of cultural resources, and difficulties in subject coordination. In this regard, efforts need to be made to strengthen digital infrastructure, cultivate talent teams, activate the value of cultural resources, and build diverse collaborative mechanisms so as to form a collaborative system for development with government guidance, broad social participation, and villager leadership. Infrastructure addresses the issue of "accessibility," talent cultivation the problem of "usability," resource development "effectiveness," and coordination mechanisms "sustainability." The ultimate goal is to achieve an organic unity of digital technology and rural culture, promoting a shift for villagers from passive acceptance to active creation in digital rural cultural construction.