Since the New Era, driven by the targeted poverty alleviation and rural revitalization policies, profound and lasting changes have been taking place in the vast Southwest Ethnic Areas. A large number of new rural narratives focus on the rural areas in the southwest, record the great changes in these mountainous villages, and shape a group of new villagers with distinctive characteristics of the New Era in the southwest. By combing through three typical types of character images - "local villagers", "outsiders", and "returnees" - we can listen to their stories: leading people of all ethnic groups to overcome difficulties to get rich and start businesses, promoting the inheritance and integration of culture in the interaction between urban and rural areas, and building beautiful villages while protecting the ecology. Through these stories, we can catch a glimpse of their footprints in staying in, constructing, and returning to the countryside. As participants, creators, and practitioners of the great changes in the southwest mountainous areas, they not only have the shadow of traditional rural figures but also carry unique marks exclusive to the New Era and Southwest China. Undoubtedly, this is a new attempt in writers'' creation and a new achievement in the shift of aesthetic perspectives.