Facing the task of revitalizing rural culture in the new era and the people''s pursuit of spiritual abundance, based on the three dimensions of philosophy, values and security, this paper clarifies the core concepts of rural culture construction. The tasks of revitalizing rural culture in the new era are arduous, and it is faced with such problems as scarce human resources, identity crisis, weak civilization construction, low market efficiency, and inefficient governance system. It is urgent to clarify the construction strategy and practice path of rural culture revitalization, and make continuous efforts in the aspects of public culture cultivation, industrial development, content product innovation, and spiritual civilization guidance, so as to promote the development of rural modernization and the construction of a strong socialist culture.