The development of new quality productivity according to local conditions is the inherent requirement and important focus point for promoting the quality development of cultural and tourism industry in ethnic minority areas. New quality productivity is the advanced productive forces with more high-tech, high-efficiency, quality development characteristics in the new era, which can transform and upgrade the cultural and tourism industry in ethnic minority areas, conserve the cultural and tourism resources, help cultural and tourism publicity breaks through barriers and becomes popular. However, the dilemma that the new infrastructure construction is relatively lagging behind, the new cultural and tourism production relations have not yet formed, the new cultural and tourism talents are scarce and lost, and the development of cultural and tourism industry tend to be the same hinders the current new quality productive forces to promote the quality development of the cultural and tourism industry in ethnic minority areas. In this regard, it is urgent to strengthen the planning work to accelerate the construction of facilities, to adhere to the multiple approaches to establish support systems, to promote the internal and external interactions to cultivate new types of talents, and to highlight the science and technology''s leading role to publicize cultural and tourism brands, so that we can switch on the new engine of the new quality productive forces to comprehensively promote the quality development of the cultural and tourism industry in ethnic minority areas.