Digital rural construction is a crucial measure for technology-driven agricultural and rural innovation in the new era and the only way to comprehensively promote rural revitalization.New quality productive forces,with the digital economy as the development engine,empower digital rural construction by integrating new technologies and new business forms and improving total factor productivity.Currently,problems such as a shortage of application-oriented talents in digital rural construction and the absence of a formed digital team still exist; the sustainability of factor realization is not strong and there is a gap in resource matching; the quality guarantee of basic products and services is not high.New quality productive forces should be used as a solution to break through difficulties,improve the digital literacy of multiple subjects to strengthen the participating forces,efficiently integrate and coordinate the operation and maintenance mechanism of various factor resources,and deepen digital R & D to promote the digital transformation of industries and create a new situation for the innovative development of the rural digital economy.