Unlocking the potential of domestic demand is an objective requirement for Sichuan to deal with the new complex domestic and international situations. Sichuan has many advantages to develop domestic demand potential; however, it is also faced with difficulties and obstacles, such as declining consumers'' will to buy, sluggish growth of effective investment, poor quality of supply system, and poor match between supply and demand, etc. It is necessary to break the bottleneck of consumption by promoting consumption quality and capacity, consolidating investment''s basic role, improving supply system''s quality, optimizing market environment, and promoting coordinated urban and rural development, so as to better unlock the potential of domestic demand and provide strong support for quality economic development.