Panxi region, as a typical trans-regional economic region, should make full use of its own advantageous health resources to improve the regional coordinated developmentmechanism, and strive to develop its health tourismcharacteristic of the sunshine resource. In this paper weadopt SWOT analysis to discuss the current health tourism development in Panxi economic region, and propose fivestrategies based on our findings: to develop distinctive brands to spread the fame ofhealth tourism, to improve regional coordinated development mechanism, to improve government regulation mechanism, to buildplatforms forprofessional talentspooling, and to speed up development ofhardware facilities for health tourism in Panxi region.