Rural ecological environment protection is an effective approach to rural revitalization. However, because of different parties' interest concerns, quite a few problems have arisen for rural ecological environment protection. For example, the local government's priority choice due to its limited understanding of interests; the local government's administrative action of "emphasis on instant achievements instead of long-term ecological benefits"; villagers' individual behavior of "seeking immediate benefits rather than long-term ecological interests"; villagers' habitual tendency of "focus on personal gain over public interests"; and rural enterprise owners' choice of "care about cost instead of ecological environment". All these have posed serious problems for rural ecological environment protection. To solve these problems, it's necessary to restructure concerned parties' interest mechanism for rural ecological environment protection, reconstruct their interest links, and develop a system of approaches involving idea reshaping, production transformation, technological promotion, and supervision improvement, etc.