Abstract:Yi culture permeates all aspects of the economic and social life of Yi people. It is an indispensable spiritual foundation for rural revitalization in Yi regions and has a profound impact on the development of individuals and society. The Yi culture with bright prospects and unlimited potential plays an important role in the economic and social development of Yi regions. In the context of rural revitalization, Pingshan County actively explores and activates Yi culture, integrates Yi cultural resources, develops Yi cultural characteristic industries, optimizes industrial economic structure, and makes Yi cultural industry a pillar industry in the rural revitalization campaign. Through innovation of Yi culture, protection of the spiritual home of Yi people, promotion of Yi people's cultural self-confidence, development of social economy, farmers can enjoy the optimism and achievement brought by Yi culture model, which provides a new approach to the poverty alleviation of Yi regions in Pingshan county.