The purpose of structural reform of agricultural supply side in China is to make the overall quality of supply side agricultural products meet and adapt to consumer demand effectively. Based on investigation and practice, our research is conducted from perspective of the operators, and we propose that, to redress the operators' product management structural imbalance are key to the elimination of the imbalance between supply side structure and demand side structure. We present four aspects of the imbalanced quality management goal in bee operators' product management structure in Liangshan, analyze the causes and propose corresponding solutions. This paper breaks the previous research modes of focusing on macro-theory and government function in the supply-side structural reform and offers a different line of thinking for follow-up researches and solutions to practical problems